At a glance
The short version
What we liked
- Native Shopee, Lazada, TikTok Shop and Lelong sync, which Shopify charges apps for
- No transaction fee on its own plans, unlike Shopify
- Built in the region since 2013, with local payment methods assumed rather than bolted on
- Genuinely easy to set up, which almost every reviewer agrees on
Where it falls short
- Not yet hands-on tested by us, research based for now
- Support quality is the recurring complaint, and it has been for ten years
- Feature depth is thin next to Shopify once you want something unusual
- Its Malaysian ringgit pricing is not published where we could verify it
Bottom line If your sales really happen on Shopee, Lazada and TikTok Shop, EasyStore is built for the way you actually sell, and it does not charge you a transaction fee for the privilege. That is a real advantage over Shopify-style platforms in this region. The reservation is support, and it is not a rumour: the same complaint recurs in Malaysian forum threads from 2015, 2018 and 2023, and in its Capterra reviews. Buy it for the channel sync, not for the safety net.
The verdict
What EasyStore is, and who it is for
EasyStore is a Penang-founded commerce platform, running since 2013, aimed squarely at how South East Asian small businesses actually sell: not through a beautiful standalone website, but across Shopee, Lazada, TikTok Shop, a Facebook page, WhatsApp, and maybe a storefront of their own. It syncs those channels natively. That is the product.
It is worth being precise about why that matters, because it is the one place EasyStore genuinely beats the global platforms. Shopify can reach those marketplaces, but only through third-party apps, and it takes a cut of your sales through its own processing arrangements. EasyStore treats the local marketplaces as first-class channels and charges no transaction fee on its plans. For a seller doing volume on Shopee, that difference is not a rounding error.
Singapore pricing is published openly and we verified it: S$61, S$124, S$256 and S$359 a month. Malaysian ringgit pricing is a different story. The Malaysian pricing URL serves the Singapore dollar table, and the ringgit figures we found came only from third-party aggregators that did not agree with each other, so we are not printing one.
Now the hard part, and the reason this is a "consider it" rather than a "buy it". Support is the recurring complaint, and it has been for a decade. Malaysian forum threads from 2015, from 2018 and from 2023 all land on the same criticism: slow or unhelpful support, and thinner features than Shopify once you want to do something the platform did not anticipate. Its Capterra rating sits at 3.3 out of 5 from a small number of reviews, with only about a third of reviewers saying they would recommend it. One thread describes a broken search function driving a migration to WooCommerce.
A complaint that survives ten years and three different forum eras is not noise. It is a characteristic of the product. Weigh it honestly: you are buying excellent local channel sync from a company whose support has disappointed people for a long time. For many sellers that trade is still worth making. Go in knowing you are making it.
Pricing
What EasyStore actually costs
Singapore pricing verified against EasyStore’s own pricing page, July 2026. Malaysian ringgit pricing is deliberately omitted, see the note below.
| Plan | Singapore | Transaction fee | Who it suits |
|---|---|---|---|
| StandardStart here | S$61/mo | 0% | A seller getting off spreadsheets and onto real channel sync. |
| Business | S$124/mo | 0% | More channels and staff accounts as the volume grows. |
| Enterprise | S$256/mo | 0% | Larger catalogues and multi-channel operations. |
| Unlimited | S$359/mo | 0% | The top tier, for established multichannel sellers. |
On Malaysian pricing: we tried to verify it and could not. EasyStore’s Malaysian pricing URL serves the Singapore dollar table, and the ringgit figures circulating on third-party comparison sites do not agree with each other or convert cleanly from the SGD prices. Rather than print a number we cannot stand behind, we have printed none. Ask EasyStore directly for the ringgit figure.
On the 0% transaction fee: this is the quiet advantage. Platforms that take a percentage of every sale cost you more precisely as you succeed. Note that your payment gateway will still charge its own processing fee, so 0% is EasyStore’s cut, not the total cost of taking money.
SG & MY compliance
The local checks that matter
Who it is for
Buy it, consider it, or skip it
Buy it if
- You sell on Shopee, Lazada or TikTok Shop
- You want no transaction fee
- You want channel sync without app fees
- You are in SG or MY
Great fit for
- SEA marketplace sellers
- Social and chat commerce sellers
- Small brands going multichannel
- Sellers leaving spreadsheets behind
Skip it if
- You need responsive support
- You want deep customisation
- You sell only on your own site
- You need an unusual feature
Alternatives
If EasyStore is not the one
SiteGiant
Multichannel
The other local multichannel option, stronger on pure marketplace operations, weaker on transparency.
Zoho Inventory
Inventory
Better reporting and a free tier, but no native Shopee or Lazada connector.
Xero
Accounting
Where the sales need to land for GST. Our top pick for the books.
FAQ
Questions buyers ask us
How much does EasyStore cost in Singapore?
Does EasyStore sync with Shopee and Lazada?
EasyStore or Shopify?
What do users complain about most?
Is EasyStore worth it?
Researched and written by
Wei Chun
Founder & Editor
How this stays free: some links on this page are affiliate links, and we may earn a commission if you sign up through one, at no extra cost to you. This is a research based assessment, not a hands-on test yet, and we say so above. Our verdict is honest and never for sale. Full terms in our editorial policy and affiliate disclosure.